There are a few nice features here that you may not know about. If you plan ahead, you can even use it to encourage your customers or clients to share photos and videos of the event. The features allow you to keep all the photos from the group and the event organized in one place.
But bear with me! Visual markups let you add bold, italics, numbered lists, and other nuances to your text to help your post get noticed. You can also add interactive elements to your post, like CTAs calls to action by using different label options. I would encourage you to click the links above to learn more. Take full advantage of all these sweet interactive features and make your posts more effective.
Encourage your customers to review your business on Google Local. Customers can check-in, add photos, and leave reviews, just like Yelp or Foursquare. Since annotations make your ads more relevant, they may also increase your overall ad performance.
Do this with your personal profile, as well. Follow the leaders. Michael Reynolds says "Aside from close friends and family, I only circle people I know personally or that are extreme thought leaders. Find the thought leaders in your industry and circle them.
For us, it's marketing leaders like Chris Brogan and Christopher Penn. You can create the badge in different types and sizes by using this official tool from Google. Google recommends posting frequently but not everything at the same time.
The minimum postings you should do per day is 1, if you have more time or resources you can do 2 or 3 at different time intervals. You can only follow approx. The best way to get noticed on any social network is to interact with other users by liking, sharing and commenting on their content. Some of them will start following you and some of them will start interacting with your posts as well. A good practice is to promote your business page using your personal account. This means that you will post something on your business page and share it with your personal account.
You will not get a lot of followers or interactions from day one. You need to consistently work on your profile and measure progress.
Once you get a few hundred followers you will notice that everything becomes easier. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune companies in different industries. After all, if people are going to add you to their circles you are going to want to provide them with some quality content. If you are struggling with keeping your content flowing you should consider using an automation tool like HootSuite.
You should be sure to interact with anyone who shares your content. Hashtags are great because they categorize your posts, meaning that anyone can discover what you write as long as they search for that hashtag. Google will usually automatically give your post one or two hashtags, but you can add as many as you want on your own.
Unlike other social networks, Google Plus lets you customize how your text will appear! That means you can bold, italicize, or strike through text in your posts. You can use this to get your message across clearer, or to draw attention to certain parts of your post. Just like that you can make your post really stand out! This feature enables you to segment all of the people you follow into specific lists.
You can get as specific as you want, and you can add people to more than one Circle. This enables you to get really creative with your posts, because you can choose to publish posts to specific Circles.
For example, if you sell clothing, you can have a Circle for men and a Circle for women. This way you can always post relevant content. Here are a few more ideas for ways to segment your Circles:. Location : This can be especially good if you have physical locations so that you can post relevant information for the local stores.
These people could be singled out as brand representatives. Google Communities are the same idea as Facebook or LinkedIn groups. They are a place for people with similar interests, or in the same industry to get together and discuss. There are two main things to gain from joining communities — connecting with influencers and promoting your brand to potential customers.
You can start by viewing a community in the same way that you would a hashtag search. Pick out who is the most influential in the community and try to connect with them. Soon, you will be able to start posting in the communities as well. This will give your business added, relevant exposure. To share to a Community you can either enter the community and share it straight from there, or you can do it the same way you share to your Circles:.
Google Hangouts is essentially a free video chat that gives you the ability to host a chat with up to ten participants. This feature opens up almost limitless possibilities. You can:. Host webinars: Sharing relevant information is key to content marketing and webinars are a great way to make your content a bit more personal.
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