Why web personalization

In this new abnormal, the in-store experience has become one of limited interactions and hurried transactions. You, as someone in the eCommerce biz, would do well to recreate the experience that consumers are missing right now. Listen to your customers, recommend the right products, and personalize their on-site experience. Shopping online is an inherently cold experience, full of endless scrolling and searching.

The real world right now is full of shuttered shops and masked salespeople. Shoppers are missing the old days of warm greetings and human conversations. With website personalization, you can take advantage of that longing for a more friendly and customized shopping experience. Website personalization leads to more conversions, improved customer loyalty, and a better understanding of your customers —data that can then be shared across your omni-channel marketing efforts, thereby further increasing conversions and purchases.

See how that works? Before you dive in, you should know that website personalization is not a manual process. True website personalization demands automation, it demands an AI solution.

Kathy is looking for a new hand cream. She visits an online beauty supplier her best friend told her about and starts browsing. Kathy finally loses her patience and gets up to go for a walk.

If that site had AI, the experience would have gone something like this. Regardless of what kind of call-to-action best suits your website, personalizing it will take it to the next level. That is because personalized CTAs have proven to be twice as more effective than their standard counterparts. Everyone wants to have a fantastic experience with the service. If you can provide it to them, then they will become more loyal to you than other websites.

That is why website personalization is becoming a very popular trend. You can boost consumer loyalty by welcoming each individual with the help of personalization. Most of the people on the internet will only go to the brands that care about them, which is also why companies pour a lot of money into providing amazing customer service. If you also have a loyalty program on your site, then website personalization can do wonders for you. CEO and expert in transport and Mobile tech.

Award winning Technology reviewer and blogger. Security and logisitcs Professional. Skip to content. Share this: Email Tweet. Like this: Like Loading Nowadays, with advanced data collection tools and a desire to focus on creating customized user experiences, benefiting from website personalization is not that hard.

We have the opportunity to dynamically personalize every step of the marketing funnel, from ads to emails to landing pages and beyond. The goal is to never make the consumer feel like they are having a generic and boring experience. There are many benefits of website personalization — but here are 9 of the most powerful ones:. A call-to-action CTA is a great way to move things along in the buying process, but its value extends beyond simply initiating a final conversion.

A good CTA can encourage someone to read a blog post, take a survey, start a free trial, or watch a demo. Regardless of what kind of CTA you implement, you are going to want to personalize it.

This makes intuitive sense. On my list of things that annoy me, irrelevant product recommendations rank between sitting next to someone on a plane eating a hard-boiled egg and being stuck in bumper to bumper traffic. To get the benefits of website personalization , you do not have to inflict that kind of pain on your users. You can use the data you collect to make sure the product recommendations are always fresh and relevant.

Doing so will boost customer loyalty. Unsurprisingly, Amazon does well in this regard. They leverage their vast marketplace and trove of personal data to quickly make quality recommendations. There are certain touch points of the user experience, such as landing pages, that are just screaming for personalization. E-commerce and SaaS businesses should pay special attention to landing pages, as one that is properly optimized can have a huge revenue impact.

Visitors who leave a site with the Proof pixel installed are directed to a unique, hyper-relevant landing page based on the website they just came from. This allows for a seamless, non-jarring user experience. Web personalization works the same way.

When you use every tool at your disposal to make your site experience warm, welcoming, and individualized, you will boost customer loyalty.

When you show people you understand them, you will see a higher long-term value out of them. One benefit of website personalization is that you can efficiently sort customers into personalized funnels. For instance, CTAs can encourage visitors to tell you what industry they work in, the size of their company, and other key information.

Based on what they enter, you can segment your audience to different versions of the website.